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Agtools is a Data Science and Analytics Architecture Company specializing in the integration of data, science, and business processes, to generate better outcomes throughout the entire Supply Chain, starting with Food and Agriculture.

While the Data Analytics Platform was originally developed for specialty crops, the platform itself is a highly capable and versatile tool that can manage any commodity, not just specialty crops. Agtools is presently focusing on applying the tool to other areas of food production, including poultry, cattle, pork, and seafood. In addition, a major federal agency has asked Agtools to apply the tool to data collection and management of critical minerals in a manner that will enable the agency to anticipate breakdowns in the supply chain of those critical minerals and take corrective action before significant disruptions occur.

Recent Awards

  • Radicle/Nutrien Inclusion Award

  • 1871/Accenture Innovation Award

  • Winner MIcrosoft AI/ML Innovation Challenge

  • Winner Orange Tel. Decarbonization Competition

  • Winner Women in Climate Tech

  • Winner Accenture Supply Chain Innovation

The Problems


SUPPLY CHAIN: The COVID-19 pandemic laid bare the issues at hand with the world’s supply chain at large, but especially within agriculture and specialty crops specifically. While many agricultural product markets are in flux, specialty crop consumption is increasing while domestic production shrinks and imports make up the shortfall.  Shifts in product origin impact the supply chain, from producers to retailers.


FOOD WASTE: Food waste represents a massive product and economic loss, estimated at $940 billion annually and negatively impacting the food supply chain and the environment. The U.S. represents 23% of this annual loss, totalling $218 billion annually. Specialty crops are the most perishable foods grown throughout the world. Unlike grains - such

as wheat, barley, and rice - specialty crops are extremely perishable, and supply chain issues far outweigh the impacts of individual food waste. A comprehensive solution to find markets quickly is key to reducing food waste in the specialty crop segment.


LIMITED MARKETS FOR SPECIALTY CROP PRODUCERS: Because of climate issues, limited shelf life and fragmented buying/selling of specialty crops, producers face an uphill battle to establish and maintain market presence.  However, specialty crops are an essential and growing market that represented 17% of all US agricultural sales ($64.7 billion) according to the 2017 USDA Census of Agriculture.  Moreover, they have become a focus for Federal and State feeding and nutrition programs such as the National School Lunch Program.

The Solution:


The Federal government must provide the most up to date, safe and reliable data to ensure our most vulnerable farmers can thrive and provide for a newly focused food landscape.  Agtools monitors worldwide official and customer data sources to provide insights used for setting prices, evaluating costs, and determining where to source and where to sell production.  Agtools simplifies access to critical business intelligence while helping users reduce the costs associated with the creation and maintenance of data and analytics in-house department. . 


Focusing primarily on specialty crops (fruits, vegetables, nuts, herbs, and plants), the company’s technology, available for licensing and for integration with installed and in-use systems, relies on industry knowledge to develop  algorithms and provide contextualized data.  The system also uses product science to uncover meaning quickly, efficiently, and easy to digest, at a fraction of the time and cost of other approaches. 

The Approach:

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The Outcome


With business results at stake, each role procures through Agtools the information necessary to positively impact their results, maximize inputs and reduce impact on the environment.

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The producer tracks production and looks to weather to go beyond farm yield.
Confirming demand is  crucial to maximize the value of inputs spend and match production to likely demand to avoid waste.

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The commercial role tracks prices to maximize profits - whether on the procuring or on the selling side.
Fulfillment likelihood requires looking at climate to confirm product availability and quality levels that match pricing agreements.

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The analyst explores multiple variables to assess commodity and category behaviors and trends.  Results are shared with merchants, buyers and strategic decision makers.

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The strategic sourcing role looks to the past and present and formulates likely futures.  From product origin to category importance, they decide using decades of historical data, weather and operational data.

Current US Projects:


  • Contract with USAID to help small farmers improve production and increase export incomes by providing access to extensive farm commodities data.

  • Contract large agribusiness to train small farmers nationwide via smartphones to improve farming operations.

  • Contract with a major US produce buyer to train broccoli growers in Central America to use digital data to become more reliable suppliers.

  • Contract with two international telecom companies to provide guidance and empowerment to the “bottom of the pyramid”, which includes women and disadvantaged farmers, in the use of market reference data, including microclimate analysis, to improve productivity.

Legislative and Regulatory Priorities:

The Congress, through legislation such as the Farm Bill and NDAA, has recognized the changing agricultural and food landscape with a major focus on the importance of specialty crops (fruits and vegetables) to our Nation’s health challenges, agricultural domestic economy, and international trade related to export challenges. However, the federal government has not adjusted its data needs to make efficient decisions to support the changing landscape. To ensure the Federal government is able to do so, It is critical the 118th Congress:

  • Ensure Federal agencies such as USDA and DoD procure and utilize available private sector specialty crop data services available when making contracting decisions to purchase fresh fruits and vegetables that support Federal and State feeding and nutrition programs.

  • Ensure Federal agencies support and implement the following actions that support small businesses:

    • Executive Order 13985, Advancing Racial Equity and Support for Underserved Communities through the Federal Government

    • OMB Memo M-22-03, Advancing Equity in Federal Procurement

    • OMB Memo M-23-01, Increasing the Share of Contract Dollars Awarded to Small Disadvantaged Businesses

  • Ensure Federal agencies facilitate, provide and encourage, efficient and cost effective access to commodity level data[1] on critical variables, from pricing and volumes to Agtool’s proprietary climate impact analyzer. This access empowers new and underrepresented specialty crop farmers and processors with tools to access, penetrate and maintain market presence and reduce food waste.

  • Ensure the 2023 Farm Bill supports increased access to specialized data that supports specialty crop farmers, producers, buyers and consumers.

Contact Information:

Martha Montoya, CEO
Agtools Inc.


Scott Carter
Conduit Government Relations

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For a free demo, contact us at  

Contact us for information 714-707-4848  

Agtools, Inc.  

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