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agtools in
the News
And it all started at Stanford University… 

The first Agtools business plan was developed under the motivation and guidance of Dr. Huggy Rao at “Stanford Latino Entrepreneurship Initiative Education – Scaling Program”. We participated in the main panel for the 2020 State of Latino Entrepreneurship 5th annual Forum.  

Participated at Colorado State University AgInnovation Summit 2019

Exploring innovation, ranging from the creation of innovative processes, cultures and teams to the importance of thinking differently in designing sustainable solutions to agriculture's grand challenges. If you have time, here is the link and as the CTO of Cargill said – IP is now not as important as being first to market! 



Moving into second phase of Puerto Rico Parallel18!

As Agtools keeps updating data from many regions and countries, Puerto Rico is now moving into gathering the data so farmers, distributors, retailers can see real time local production and imported commodities. 

Agtools made it to the Food Tech 500 worldwide!

The FoodTech 500 shortlist showcases companies (early-stage startup to scaleup) that are building and scaling AgriFoodTech businesses, addressing the rapid need for change across the food ecosystem.

All of the companies that have made the FoodTech 500's shortlist have become entrepreneurial success stories.


See the list

Invited and Attending CES (Consumer Electronic Show) FoodTech Live

A forum to show off new products or services in this emerging industry while meeting influential journalists covering the space and industry strategists looking to do deals.


Invited and Speaking at Precision Ag The Vision Conference

as North America’s definitive precision agriculture and digital farming event as changes in precision and digital agriculture define the industry next three to five years.


Western Growers
Magazine Featured
agtools Data Driven

Western Growers Magazine featured Agtools in its most recent edition. Founded in 1926 it
represents local and regional family farmers growing produce in Arizona, California, Colorado and New Mexico. Members and workers provide over half the nation’s fresh fruits, vegetables and tree nuts and nearly half of fresh organic produce. 

See Article

New Agtools widget sustainability calculator impacts CO2 footprint

Every daily decision made based on market conditions affect our CO2 footprint across the USA and worldwide. Having a fast-simple calculator to determine where to send that truck is crucial for financial reasons and for planet health. Agtools team understands and makes it simple!

UCI Featured Data Gathering, Algorithms and Interconnection

UCI Featured Agtools with an article and a video capturing the essence of the tool data gathering, algorithms and interconnection among variables affecting the food waste across the globe and affecting farmers profitability.

Article and Video

New Agtools Widget Volume

Commodity Comparison


Many Regions are now producing a variety of crops throughout the year impacting local farmers across the world. Knowing volumes of other commodities are now a must to stay abreast and to avoid slow sales due to new merchandising by stores. This truly impact farmers who now can see the competing commodity without spending more than 3 minutes researching.

Growth of demand and interest during the PMA tradeshow, (Produce Marketing Association), was astonishing. At the heart of the industry event, farmers, marketers and buyers from retail and foodservice to have market data at their fingertips to make decisions, literally in seconds. Only those who have worked the industry understand the amazing amount of data the human brain must gather to redirect a truck with fresh fruits and vegetables. Agtools is making it possible to reach that data in seconds.

See our video

Agtools is

Impacting the Industry:


2019 John G. Watson Quick Pitch Competition $75,000 in Prizes Awarded to Three Companies


$75,000 in prizes was up for grabs at the John G. Watson Quick Pitch Competition, held on October 29, 2019. With all 600 seats at Qualcomm Hall sold out, ten startups selected from almost 300 applications had just two minutes to persuade the audience and judging panel that their companies were more remarkable than the other standout finalists. Acrobats and a mime opened the event with a Halloween theme. "In the spirit of Halloween, we wanted to make this the most entertaining Quick Pitch yet,” said Ashok Kamal, Tech Coast Angels (TCA) – San Diego executive director. “The aerialist and stilt walkers signify that running a startup can be a circus, but you need to remember to have fun along the journey.” "The world-class talent in Southern California’s startup community was showcased tonight with ten founders tackling big problems and global opportunities," said Jared Ruth, Director of Product & Marketing, Cox Business. The ten finalists presented their quick pitch to the judges, but also shared their concepts with the investment community and other entrepreneurs and influencers in San Diego in the audience. The big victors of the evening were from Orange County, with Irvine-based including AgTools, Inc., winning the $50,000 prize and an additional $10,000 for being awarded the audience’s favorite. AgTools provides real time data and analysis to farmers, buyers and shippers of agricultural goods.

Martha Montoya, founder & CEO of AgTools, remarked, “Quick Pitch was a great experience from the first questionnaire through the coaching because it fine-tuned our presentation and message to the investment world. It was humbling to have big data and farming win over the judges and audience who all realized that food waste is everyone's problem.


UST Global announces

partnership with agtools

Irvine, Ca. October 10, 2019


UST Global, a leading digital transformation solutions company, has launched a partnership with Agtools Inc., a provider of a cutting-edge data analytics service for the Food Supply Chain.  Agtools’ online service covers over 500 fruits, vegetables, nuts, herbs and ornamentals enabling supply chain stakeholders, including all major food retailers, to optimize their forecasting, planning, purchasing and merchandising which results in reduced food waste, and increased sustainability for both farmer/shippers and buyers. Global and Agtools Inc. will collaborate to deliver this unique tool which is the first of its kind in the agriculture supply chain. Retailers in particular will benefit as Agtools will provide real time and historical data on factors such as volumes, pricing, exchange rates, weather, labor availability, and 60 more factors to improve their bottom line. Time management across the purchasing, merchandising and replenishment retail teams is becoming scarce.  Agtools data with UST Global established high level of systems integration and quality service to the industry, will save time for retailers and ensure decisions are based on industry transparent data.


Read more, https://www.prnewswire.com/news-releases/ust-global-announces-partnership-with-agtools-300949284.html

Challenge Pitch Finals 
Challenge #2  agtools gets
the Peoples Choice

Congratulations to the IGNITE22 Challenge

winners! At IGNITE22, entrepreneurs meet investors; corporate leaders discover emerging technologies; and researchers learn about market opportunities for their scientific discoveries. It’s a place to break down silos and engage with passionate tech innovators from across industry sectors and around the world. And most importantly, IGNITE22 is a celebration and a gathering of individuals who are shaping the 22nd century!


Silicon Valley Startup Grind
We have our

Agtools won a slot for Silicon Valley Startup Grind, the largest independent startup community, actively educating, inspiring, and connecting more than 1,500,000 entrepreneurs in over 500 chapters. Founded in Silicon Valley, Startup Grind has helped millions of entrepreneurs build their businesses, connect with strategic partners, and secure funding.

Fruit Logistica February
8-10, 2019

Over 2,000 applications were sent and only 20 applicant

companies were selected including AGTools!

We are going to Germany to the most important fresh produce show in the world! AGTools

team is proud to have been selected -attendance 78,074(From 130 countries)

AGTools is the Recipient of the Microsoft Innovation Challenge 
presenting in Growing Innovations

The Innovation Challenge brings together a group of women entrepreneurs to present their projects in

Machine Learning, Artificial Intelligence or technology solutions using or that are compatible with the Microsoft Azure


Leading Farms Forward was the theme in Las Vegas produced by Meister Media worldwide and NXT Events Media Group.

Agtools participated on the discussion of Incubating and Exciting new future in the Salinas Valley new tech innovations happening at Western Growers Center for Innovation and Technology! 

Panama Inter-American ADAPTAMERICAS conference.

AdaptAmericas brings together different actors to showcase innovative practices and tools being leveraged in a wide range of industries, providing a forum to discuss new ways to build resilience and to successfully adapt to the new normal of the economies under climate change and adaptation in the Americas.

Winner of the 2018 Enterprising Women of the Year Awards

Winner of the 2018 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs. Considered one of the most prestigious recognition programs for women business owners. To win, nominees must demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. Many of the honorees also serve as leaders of the key organizations that support the growth of women’s entrepreneurship.

World Agri-Tech Innovation – Selected to Present San Francisco, CA

AGTools accepted among 14 other  companies from around the globe to present in the Technology Showcase of the Agri-Tech Innovation

Summit. The summit brings together a unique combination of agenda-setting thought-leaders,

drivers of innovation from within the major agribusinesses, technology developers

from international hotspots including the US, Israel, Europe and Australia,

and the VC investor


2018 UC Davis

Big Bang!

Business Competition

AGTools was a finalist among 62 teams and over 250 aspiring entrepreneurs of the 2018 UC Davis Big

Bang! Business Competition. The Big Bang! provides a rich immersion for students, faculty, researchers

and community members interested in starting or growing a business venture.

IBM Global Entrepreneur Program small Technology Co. 

AGTools is a participant on the Global Entrepreneur Program from IBM which

equips small technology companies with the go-to-market support, business mentorship, services,

discounts, technical guidance and networking opportunities needed to quickly bring our solution

to market on the industry leading Cloud Platform.

Martha Montoya
Inspirational Women in

Martha Montoya named one of the top 75 "Inspirational Women in Ag" in the United States, data gathered by

Allison Kopf, CEO of Agrilyst, a New York-based farm management software platform for indoor farmers

agtools teams with Blue Book as preferred data content provider

Irvine, Ca. November 4, 2019


agtools, the data analytic service for the produce industry, has entered an agreement as preferred content provider with BLUE BOOK SERVICES, the leading credit rating and business information company for the fresh fruit and vegetable industry.


Through this agreement Agtools, with market data coverage of over 500 specialty crops, will be used by Blue Book to deliver accurate, timely market data to its thousands of members and readers.  Improving profitability for users is at the core of Agtools. 


The service has actionable data such as volumes, pricing, freight, exchange rates, and more in a straightforward, user friendly data service. By teaming with Blue Book, the company continues its growth and leadership in the agtech industry.   


Blue Book and Agtools Inc. will collaborate together providing preferred pricing to Agtools service to all Blue Book Service members.  as an app in Google Play Store and App Store.



Congratulations, 2018 Big Bang! Semifinalists Hosted by the UC Davis Institute for Innovation / Entrepreneurship


We are happy to announce our 2018 Big Bang! Business Competition semifinalists. These 15 teams have been selected from the 62 teams—representing more than 250 aspiring entrepreneurs—that  participated in this year’s contest. They will compete in the semifinals May 16. 


All semifinalists are eligible to win the 2018 Big Bang! sponsored prizes. The five finalist teams—which will be named on May 21, after final judging on May 18—are also eligible for the First Place, Second Place and People’s Choice Award. Learn more about the Big Bang! prizes >


Team lead: Martha Montoya | Board Member, California Department of Food and Agriculture; CEO, Superfood Organic Sustainable Syrups; President, AGTools
Mini-Pitch: Real time algorithm data to offset volatility


is now
a member of


is now a


of Blue Book

AGTools is now a member of The Produce Marketing Association (PMA). The Produce Marketing             Association is a trade organization representing companies from every segment of the global    fresh produce and floral supply chain. 

AGTools is now a member of Blue Book.  Since 1901, Blue Book Services has been the leading    provider of credit and marketing information for the fresh fruit and vegetable industry.

What is


up to?


Western Growers Magazine featured Agtools in its most recent edition. Founded in 1926 it represents local and regional family farmers growing produce in Arizona, California, Colorado and New 
Mexico. Members and workers provide over half the nation’s fresh fruits, vegetables and tree nuts and nearly half of fresh organic produce.

Sustainability calculator impacts CO2 footprint


New Agtools widget sustainability calculator impacts CO2 footprint. Every daily decision made based on market conditions affect our CO2 footprint across the USA and worldwide. Having a fast-simple calculator to determine where to send that truck is crucial for financial reasons and for planet health. Agtools team understands and makes it simple!

Antad Expo

Influencing the



Plug and Play!

AGTools Team Member Ing. Raul Lopez presented: CHANGES IN INFORMATION        TECHNOLOGY INFLUENCING THE PROFITABILITY IN THE INDUSTRY OF FRUITS   AND VEGETABLES at Expo ANTAD Alimentaria Mexico in Guadalajara that gathers  over 1900 agricultural industry professionals. www.expoantad.net

AGTools was selected to participate on this selective and designed program tapping on world class research ecosystem.

The adoption of digital technology by medium and small farm operations will play an important role in preserving or improving their competitive position in the market.

is a sustainable
solution for

Agtools is presenting at Blockchain Seattle 2018! The focus is on how blockchain will

engage the Ag industry in the near future to ensure farmers’ sustainability, reduced waste

and a more fine-tuned supply chain for all stakeholders.


Wayfinder Incubator – UCI Applied Innovation at UCI

AGTools was selected to participate on this selective and designed program tapping on world class research ecosystem.

The adoption of digital technology by medium and small farm operations will play an important role in preserving or improving their competitive position in the market.

presenting in

CTO (Chief Technology Officers) FORUM on November 1, 2018 an organization dedicated to the premise that it is smart innovation, not financial engineering, which acts as the wellspring of competitive differentiation, industry leadership and positioning for long-term success in the increasingly competitive global marketplace. 

UC Davis Food & Agricultural Entrepreneurship Academy

As AGTools continues to grow it is proud to announce its selection as a member of the UC Davis Food and Agricultural Entrepreneurship Academy.  This participation will enable AGTools to receive input on its decision making model from world academic leaders in agriculture.​

AGTools is now a member of (WGCIT) in Salinas, CA.

AGTools is now a member of Western Growers Center for Innovation and Technology (WGCIT) in Salinas, CA. The Center was created to help identify industry priorities, discover technologies to address those priorities, set up testing, facilitate industry feedback and communicate progress to California, Arizona and Colorado fresh produce farmers. 

presenting in
Latin America,

FOROMIC, the leading event in Latin America and the Caribbean on issues related to financial inclusion and business development, by IDB Interamerican Development Bank in Barranquilla, Colombia