agtools in
the News
Agtools a food and ag supply chain solution in the midst of C-19!
Going Worldwide

Agtools moves to Women in the Cloud program by Microsoft and looks to the future to impact the Ag & Food industry worldwide.

Women in Cloud’s mission has been to create Access for Acceleration to promote Action. Women In Cloud Microsoft Cloud Accelerator is designed as an immersive 6 month program to assist women-led tech companies to co-build, co-market and co-sell with Microsoft and their distribution channels. This program is expertly designed to help women entrepreneurs win enterprise opportunities, work in the cloud, an advisor community, and a global stage to showcase your business.



Integrating the Americas

Agtools was voted in to Innovagro as we positively start impacting the hemisphere!

Innovagro is an alliance of three organizations: Inter-American Institute for Cooperation on Agriculture, the Secretary of Agriculture, Ranching, Rural Development, Fisheries and Food Supply of Mexico and National Coordinator of Produce Foundations of Mexico.


Winning Investment and Recognition 

Agtools wins competition from over 200 entries in a virtual setting of over 690 registrants from United States and the world and enters the recognition in the Angel Investment circles.



Providing official data and intelligence to the industry with Blue Book

Agtools’ data is coming from over 75 government data points and growing.  Agtools is giving relevant and real time data to the industry via the daily publication and special editions of Produce Blue Book, the voice of the produce industry.

… and the new product – AgCapture

Installing them in sales and procurement offices nationwide!  AgCapture empowers teams to read the data fast and act fast on their shipments and transactions. 

Participated at Colorado State University AgInnovation Summit 2019

Exploring innovation, ranging from the creation of innovative processes, cultures and teams to the importance of thinking differently in designing sustainable solutions to agriculture's grand challenges. If you have time, here is the link and as the CTO of Cargill said – IP is now not as important as being first to market!

And it all started at Stanford University… 

The first Agtools business plan was developed under the motivation and guidance of Dr. Huggy Rao at “Stanford Latino Entrepreneurship Initiative Education – Scaling Program”. We participated in the main panel for the 2020 State of Latino Entrepreneurship 5th annual Forum.  

Moving into second phase of Puerto Rico Parallel18!

As Agtools keeps updating data from many regions and countries, Puerto Rico is now moving into gathering the data so farmers, distributors, retailers can see real time local production and imported commodities. 

Agtools made it to the Food Tech 500 worldwide!

The FoodTech 500 shortlist showcases companies (early-stage startup to scaleup) that are building and scaling AgriFoodTech businesses, addressing the rapid need for change across the food ecosystem.

All of the companies that have made the FoodTech 500's shortlist have become entrepreneurial success stories.


See the list

Invited and Attending CES (Consumer Electronic Show) FoodTech Live

A forum to show off new products or services in this emerging industry while meeting influential journalists covering the space and industry strategists looking to do deals.

Invited and Speaking at Precision Ag The Vision Conference

as North America’s definitive precision agriculture and digital farming event as changes in precision and digital agriculture define the industry next three to five years.

Western Growers
Magazine Featured
agtools Data Driven
New Agtools widget sustainability calculator impacts CO2 footprint

UCI Featured Data Gathering, Algorithms and Interconnection

Western Growers Magazine featured Agtools in its most recent edition. Founded in 1926 it
represents local and regional family farmers growing produce in Arizona, California, Colorado and New Mexico. Members and workers provide over half the nation’s fresh fruits, vegetables and tree nuts and nearly half of fresh organic produce. 

See Article

Every daily decision made based on market conditions affect our CO2 footprint across the USA and worldwide. Having a fast-simple calculator to determine where to send that truck is crucial for financial reasons and for planet health. Agtools team understands and makes it simple!

UCI Featured Agtools with an article and a video capturing the essence of the tool data gathering, algorithms and interconnection among variables affecting the food waste across the globe and affecting farmers profitability.

Article and Video

New Agtools Widget Volume

Commodity Comparison


Many Regions are now producing a variety of crops throughout the year impacting local farmers across the world. Knowing volumes of other commodities are now a must to stay abreast and to avoid slow sales due to new merchandising by stores. This truly impact farmers who now can see the competing commodity without spending more than 3 minutes researching.

Growth of demand and interest during the PMA tradeshow, (Produce Marketing Association), was astonishing. At the heart of the industry event, farmers, marketers and buyers from retail and foodservice to have market data at their fingertips to make decisions, literally in seconds. Only those who have worked the industry understand the amazing amount of data the human brain must gather to redirect a truck with fresh fruits and vegetables. Agtools is making it possible to reach that data in seconds.

See our video

Agtools is

Impacting the Industry:


2019 John G. Watson Quick Pitch Competition $75,000 in Prizes Awarded to Three Companies


$75,000 in prizes was up for grabs at the John G. Watson Quick Pitch Competition, held on October 29, 2019. With all 600 seats at Qualcomm Hall sold out, ten startups selected from almost 300 applications had just two minutes to persuade the audience and judging panel that their companies were more remarkable than the other standout finalists. Acrobats and a mime opened the event with a Halloween theme. "In the spirit of Halloween, we wanted to make this the most entertaining Quick Pitch yet,” said Ashok Kamal, Tech Coast Angels (TCA) – San Diego executive director. “The aerialist and stilt walkers signify that running a startup can be a circus, but you need to remember to have fun along the journey.” "The world-class talent in Southern California’s startup community was showcased tonight with ten founders tackling big problems and global opportunities," said Jared Ruth, Director of Product & Marketing, Cox Business. The ten finalists presented their quick pitch to the judges, but also shared their concepts with the investment community and other entrepreneurs and influencers in San Diego in the audience. The big victors of the evening were from Orange County, with Irvine-based including AgTools, Inc., winning the $50,000 prize and an additional $10,000 for being awarded the audience’s favorite. AgTools provides real time data and analysis to farmers, buyers and shippers of agricultural goods.

Martha Montoya, founder & CEO of AgTools, remarked, “Quick Pitch was a great experience from the first questionnaire through the coaching because it fine-tuned our presentation and message to the investment world. It was humbling to have big data and farming win over the judges and audience who all realized that food waste is everyone's problem.

UST Global announces

partnership with agtools

Irvine, Ca. October 10, 2019


UST Global, a leading digital transformation solutions company, has launched a partnership with Agtools Inc., a provider of a cutting-edge data analytics service for the Food Supply Chain.  Agtools’ online service covers over 500 fruits, vegetables, nuts, herbs and ornamentals enabling supply chain stakeholders, including all major food retailers, to optimize their forecasting, planning, purchasing and merchandising which results in reduced food waste, and increased sustainability for both farmer/shippers and buyers. Global and Agtools Inc. will collaborate to deliver this unique tool which is the first of its kind in the agriculture supply chain. Retailers in particular will benefit as Agtools will provide real time and historical data on factors such as volumes, pricing, exchange rates, weather, labor availability, and 60 more factors to improve their bottom line. Time management across the purchasing, merchandising and replenishment retail teams is becoming scarce.  Agtools data with UST Global established high level of systems integration and quality service to the industry, will save time for retailers and ensure decisions are based on industry transparent data.


Read more,

Challenge Pitch Finals 
Challenge #2  agtools gets
the Peoples Choice

Congratulations to the IGNITE22 Challenge

winners! At IGNITE22, entrepreneurs meet investors; corporate leaders discover emerging technologies; and researchers learn about market opportunities for their scientific discoveries. It’s a place to break down silos and engage with passionate tech innovators from across industry sectors and around the world. And most importantly, IGNITE22 is a celebration and a gathering of individuals who are shaping the 22nd century!

Silicon Valley Startup Grind
We have our
Fruit Logistica February
8-10, 2019

Agtools won a slot for Silicon Valley Startup Grind, the largest independent startup community, actively educating, inspiring, and connecting more than 1,500,000 entrepreneurs in over 500 chapters. Founded in Silicon Valley, Startup Grind has helped millions of entrepreneurs build their businesses, connect with strategic partners, and secure funding.

Over 2,000 applications were sent and only 20 applicant

companies were selected including AGTools!

We are going to Germany to the most important fresh produce show in the world! AGTools

team is proud to have been selected -attendance 78,074(From 130 countries)

agtools teams with Blue Book as preferred data content provider

Irvine, Ca. November 4, 2019


agtools, the data analytic service for the produce industry, has entered an agreement as preferred content provider with BLUE BOOK SERVICES, the leading credit rating and business information company for the fresh fruit and vegetable industry.


Through this agreement Agtools, with market data coverage of over 500 specialty crops, will be used by Blue Book to deliver accurate, timely market data to its thousands of members and readers.  Improving profitability for users is at the core of Agtools. 


The service has actionable data such as volumes, pricing, freight, exchange rates, and more in a straightforward, user friendly data service. By teaming with Blue Book, the company continues its growth and leadership in the agtech industry.   


Blue Book and Agtools Inc. will collaborate together providing preferred pricing to Agtools service to all Blue Book Service members.  as an app in Google Play Store and App Store.

Congratulations, 2018 Big Bang! Semifinalists Hosted by the UC Davis Institute for Innovation / Entrepreneurship


We are happy to announce our 2018 Big Bang! Business Competition semifinalists. These 15 teams have been selected from the 62 teams—representing more than 250 aspiring entrepreneurs—that  participated in this year’s contest. They will compete in the semifinals May 16. 


All semifinalists are eligible to win the 2018 Big Bang! sponsored prizes. The five finalist teams—which will be named on May 21, after final judging on May 18—are also eligible for the First Place, Second Place and People’s Choice Award. Learn more about the Big Bang! prizes >


Team lead: Martha Montoya | Board Member, California Department of Food and Agriculture; CEO, Superfood Organic Sustainable Syrups; President, AGTools
Mini-Pitch: Real time algorithm data to offset volatility

is now
a member of


is now a


of Blue Book

AGTools is now a member of The Produce Marketing Association (PMA). The Produce Marketing             Association is a trade organization representing companies from every segment of the global    fresh produce and floral supply chain. 

AGTools is now a member of Blue Book.  Since 1901, Blue Book Services has been the leading    provider of credit and marketing information for the fresh fruit and vegetable industry.

What is


up to?


Western Growers Magazine featured Agtools in its most recent edition. Founded in 1926 it represents local and regional family farmers growing produce in Arizona, California, Colorado and New 
Mexico. Members and workers provide over half the nation’s fresh fruits, vegetables and tree nuts and nearly half of fresh organic produce.

Sustainability calculator impacts CO2 footprint


New Agtools widget sustainability calculator impacts CO2 footprint. Every daily decision made based on market conditions affect our CO2 footprint across the USA and worldwide. Having a fast-simple calculator to determine where to send that truck is crucial for financial reasons and for planet health. Agtools team understands and makes it simple!

AGTools is the Recipient of the Microsoft Innovation Challenge 
presenting in Growing Innovations

Antad Expo

Influencing the



Plug and Play!

The Innovation Challenge brings together a group of women entrepreneurs to present their projects in

Machine Learning, Artificial Intelligence or technology solutions using or that are compatible with the Microsoft Azure


Leading Farms Forward was the theme in Las Vegas produced by Meister Media worldwide and NXT Events Media Group.

Agtools participated on the discussion of Incubating and Exciting new future in the Salinas Valley new tech innovations happening at Western Growers Center for Innovation and Technology! 

AGTools Team Member Ing. Raul Lopez presented: CHANGES IN INFORMATION        TECHNOLOGY INFLUENCING THE PROFITABILITY IN THE INDUSTRY OF FRUITS   AND VEGETABLES at Expo ANTAD Alimentaria Mexico in Guadalajara that gathers  over 1900 agricultural industry professionals.

AGTools was selected to participate on this selective and designed program tapping on world class research ecosystem.

The adoption of digital technology by medium and small farm operations will play an important role in preserving or improving their competitive position in the market.

Panama Inter-American ADAPTAMERICAS conference.

AdaptAmericas brings together different actors to showcase innovative practices and tools being leveraged in a wide range of industries, providing a forum to discuss new ways to build resilience and to successfully adapt to the new normal of the economies under climate change and adaptation in the Americas.

Winner of the 2018 Enterprising Women of the Year Awards

Winner of the 2018 Enterprising Women of the Year Awards, an annual tribute to the world’s top women entrepreneurs. Considered one of the most prestigious recognition programs for women business owners. To win, nominees must demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. Many of the honorees also serve as leaders of the key organizations that support the growth of women’s entrepreneurship.

is a sustainable
solution for

Agtools is presenting at Blockchain Seattle 2018! The focus is on how blockchain will

engage the Ag industry in the near future to ensure farmers’ sustainability, reduced waste

and a more fine-tuned supply chain for all stakeholders.

Wayfinder Incubator – UCI Applied Innovation at UCI

AGTools was selected to participate on this selective and designed program tapping on world class research ecosystem.

The adoption of digital technology by medium and small farm operations will play an important role in preserving or improving their competitive position in the market.

World Agri-Tech Innovation – Selected to Present San Francisco, CA

2018 UC Davis

Big Bang!

Business Competition

AGTools accepted among 14 other  companies from around the globe to present in the Technology Showcase of the Agri-Tech Innovation

Summit. The summit brings together a unique combination of agenda-setting thought-leaders,

drivers of innovation from within the major agribusinesses, technology developers

from international hotspots including the US, Israel, Europe and Australia,

and the VC investor


AGTools was a finalist among 62 teams and over 250 aspiring entrepreneurs of the 2018 UC Davis Big

Bang! Business Competition. The Big Bang! provides a rich immersion for students, faculty, researchers

and community members interested in starting or growing a business venture.

presenting in
UC Davis Food & Agricultural Entrepreneurship Academy

CTO (Chief Technology Officers) FORUM on November 1, 2018 an organization dedicated to the premise that it is smart innovation, not financial engineering, which acts as the wellspring of competitive differentiation, industry leadership and positioning for long-term success in the increasingly competitive global marketplace. 

As AGTools continues to grow it is proud to announce its selection as a member of the UC Davis Food and Agricultural Entrepreneurship Academy.  This participation will enable AGTools to receive input on its decision making model from world academic leaders in agriculture.​

IBM Global Entrepreneur Program small Technology Co. 

AGTools is a participant on the Global Entrepreneur Program from IBM which

equips small technology companies with the go-to-market support, business mentorship, services,

discounts, technical guidance and networking opportunities needed to quickly bring our solution

to market on the industry leading Cloud Platform.

Martha Montoya
Inspirational Women in

Martha Montoya named one of the top 75 "Inspirational Women in Ag" in the United States, data gathered by

Allison Kopf, CEO of Agrilyst, a New York-based farm management software platform for indoor farmers

AGTools is now a member of (WGCIT) in Salinas, CA.

AGTools is now a member of Western Growers Center for Innovation and Technology (WGCIT) in Salinas, CA. The Center was created to help identify industry priorities, discover technologies to address those priorities, set up testing, facilitate industry feedback and communicate progress to California, Arizona and Colorado fresh produce farmers. 

presenting in
Latin America,

FOROMIC, the leading event in Latin America and the Caribbean on issues related to financial inclusion and business development, by IDB Interamerican Development Bank in Barranquilla, Colombia 

Contact us:

Tel: 714.707.4848

Orange County, Los Angeles

Salinas, Seattle, Wenatchee,

Piscataway, Puerto Rico, Mexico, Peru, Colombia.

  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • YouTube - Grey Circle

See More | Achieve More


© 2020 All Agtools Contents Copyrighted / All Rights Reserved