2020 proved to be a challenging year for many. Despite this, some companies were able to be successful amid the pandemic. One such company that found success was Wayfinder* startup Agtools, the software company that brings big data, analytics, reports and forecasts to the agriculture supply chain.

Led by CEO and founder Martha Montoya, the startup not only managed to make headway, but also continually hit new milestones, won awards and attracted attention from discerning organizations.

Company is thrilled to announce that it was awarded a Bronze designation on the Pepperdine Graziadio Business School’sthird annual Most Fundable Companies® List. Agtools Inc competed against over 4,500 early-stage U.S. startups spanning all 50 states, all with less than $10 million in annual revenue to be named among a list of twenty. 

Forecasting will become essential from farm to distribution with lots of elements of adaptability and variables as part of the plan of any company/farm of any size.

No longer can we assume straight line supply chains, in fact they were never straight. Rebuilding supply chains with new elements, vision and technology will be crucial to ensure resilience for next global event.

SAN DIEGO California. – March 28, 2020 – The second annual San Diego Angel Conference, the largest pitch contest in Southern California, announced investments totaling $400,000 in three companies, AgTools, Noria Water Technologies, and Visicell Medical, made during today’s event. Due to the coronavirus pandemic (COVID-19), the conference was held digitally, with more than 690 registrants from all over the United States and the world.


Puerto Rico Science, Technology and Research Trust. as described in Public Law 214, is a nonprofit organization created in 2004 to promote the participation and creation of jobs in the Island in the global knowledge economy by promoting investment and the financing of research and development of science and technology.


The Flywheel Investment Conference is an annual event that generates momentum and resources for early stage companies. Presented by Moss Adams, Ogden Murphy Wallace, Confluence Health, and Microsoft, the 2020 Flywheel Conference was originally scheduled as a full day event in downtown Wenatchee. In light of COVID-19, the Flywheel Conference organizers moved the event online on Wednesday, May 20.  

IRVINE, California. – March 24, 2020 – We are in an unusual time and it shows in how consumer behavior has placed an unprecedented burden on crucial supply chains – not just toilet paper and cleaning supplies, but various food staples as well. At least temporarily, panic and uncertainty have resulted in demand spikes that for most within the food chain are unsustainable. And, at least for now, the feeling of uncertainty remains. 

Agtools, the data analytic service for the produce industry, has entered an agreement as preferred content provider with BLUE BOOK SERVICES, the leading credit rating and business information company for the fresh fruit and vegetable industry.  Through this agreement Agtools, with market data coverage of over 500 specialty crops, will be used by Blue Book to deliver accurate, timely market data to its thousands of members and readers.  Improving profitability for users is at the core of Agtools.  

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Contact us: 


Tel: 714.707.4848

Orange County, Los Angeles

Salinas, Seattle, Wenatchee,

Piscataway, Puerto Rico, Mexico, Peru, Colombia.

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