The Future of Fresh Produce: Staying Ahead in a Rapidly Changing Industry
- Agtools Inc.
- Oct 16
- 3 min read
Updated: Oct 17
CONTACT INFORMATION
Agtools Inc
Martha Montoya
714-366-3225
Release Date:
October 16th, 2025
FOR IMMEDIATE RELEASE
The Future of Fresh Produce: Staying Ahead in a Rapidly Changing Industry
Orange, CA, October 16th — As the fresh produce industry continues to evolve at an unprecedented pace, one thing is clear: staying ahead of the curve requires more than just adaptability - it demands a deep understanding of market trends and operational efficiency.
For many produce companies, navigating this complex landscape can be overwhelming. With changing supply chains, increasing competition, and fluctuating market conditions, it's becoming increasingly difficult to make informed decisions about product sourcing, pricing, and distribution. This is where data comes in - but with so much noise and uncertainty, it can be challenging to separate the signal from the static.
That's why IFPA is taking proactive steps to enhance its AI solution for the fresh produce industry. By leveraging Agtools' comprehensive dataset on global commodity prices, market trends, and trade activity, IFPA aims to provide its member companies with a more robust and accurate understanding of their business.
Agtools® provides current insights data on global commodity prices, volumes scraped, curated, and audited every 15 seconds. This means that IFPA's AI solution will have access to the latest market information, enabling it to provide actionable insights that can inform product offerings, pricing, and distribution strategies.
But what does this mean for the industry? In a nutshell, it means that produce companies will have access to a more accurate understanding of their business, enabling them to make informed decisions about how to navigate the rapidly changing market. No longer will they be at the mercy of shifting market trends - instead, they'll be empowered with data-driven decisions that drive growth and profitability.
"We're excited about the potential for our AI solution to help IFPA members stay ahead in this rapidly changing industry," said Rachel Blake, Manager of Global Intelligence at International Fresh Produce Association, "By providing them with a more accurate understanding of their business, we can help them make informed decisions that drive growth and profitability."
Martha Montoya, founder of Agtools®, added: "The fresh produce industry is one of the most complex and dynamic industries out there. We're thrilled to be working with IFPA to bring our data expertise to bear on this critical issue. Our goal is to help IFPA members make better decisions, faster - and stay ahead of the curve in a rapidly changing market."
About the International Fresh Produce Association (IFPA)
The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. IFPA exists to bring the industry together to create a vibrant future for all. IFPA grows members’ prosperity by conducting advocacy, connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence.
About Agtools®
AGTOOLS®, Inc. was founded by food industry veterans who know the food and agriculture industries unique challenges. Agtools® is an AI data science company harnessing its powerful computational capabilities, fueled by a vast repository of historical market data and economic trends, to forecast product performance with unparalleled accuracy. By integrating multiple market indicators and sentiment analysis with its advanced machine learning algorithms, Agtools®uncovers subtle patterns that inform investment decisions, helping clients optimize portfolio performance and mitigate risk.
CONTACT INFORMATION.
Agtools Inc.
Martha Montoya
714-366-3225