52% of Fruits and 48% of Vegetables in the U.S. Are Consumed Fresh

2024 data shows 95% of Americans reported eating the same or more fruits and vegetables — and they consume them mostly fresh.  Still, most fall short of the recommended 4 cups a day.

The good news? 71% say fruit is their go-to snack, showing a clear shift toward healthier choices supported by fresh produce trends. 



Source: 2024 Consumer Tracker Report