Ever since our ancient ancestors first devised a method to sow, cultivate, and harvest plants, the life of a farmer has been unpredictable. Even with dazzling technical advancements that have propelled modern agriculture to new heights, there are unending questions of labor costs, supply chain issues, market demand, and climate instability. California-based startup Agtools’ proprietary software platform seeks to remove some of that uncertainty by employing algorithms and commodities data that provides real-time intelligence to drive efficiency and reduce waste.
But the world of tech start-ups is similarly renowned for being unpredictable. Agtools founder and CEO Martha Montoya knew that her company’s user-friendly SaaS solution was gaining traction within the agricultural industry but lacked brand recognition in the larger tech sphere. To continue to scale Agtools to a global business and take their digital tools to the next level, the company partnered with Microsoft.
Source: Microsoft.com
