Avocados – the state of the market and data for optimised marketing

Avocados were the centre of attention during the closing Fresh Produce Forum session of Fruit Logistica 2024.

Antonio Lizano, director of business intelligence at AG Tools, and Dr Hans-Christoph Behr, head of dept consumer research at AMI, began the session by highlighting the ongoing growth in global avocado supply, noting it was happening at a faster rate than ever before.

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