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Good news 52% are consuming healthier diets even during C-19


GenZ and Millennials are consuming healthy diets regardless of C19 with multiple dietary approaches and priorities and practices. These generations want to cook with fresh, whole and healthy ingredients. 52% of households have at least one member who is following at least one diet such as vegan, vegetarian, Gluten-free or pescatarian. 

Source: FMI U.S Grocery Shopper Trends,2020.

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