Grapes are one of the first crops grown by humans for consumption. This crop had a profound value for ancient people: it marked the seasons’ cycles, represented the transition from summer to autumn, and symbolized prosperity and good luck. Its origin would be on the shores of the Caspian Sea, spreading through the Mediterranean to the rest of Europe. The Spaniards were the ones who brought them to the American Continent.
In the Hispanic market, fresh grapes’ annual per capita consumption is 3.5 kg. Grapes are most consumed during the New Year’s holidays due to the tradition of the New Year’s toast, when it is customary to eat 12 grapes (each one represents the months of the new year, and a wish is made with each intake.)
In 2019 in the United States, 2.9 billion pounds of grapes were marketed, while in 2021, there was a marketing of 3.4 billion pounds, which represents an increase of 17%, which we can appreciate in the following graph:
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Paola Ochoa is Director of Operations and Engineering Liaison for Agtools. Agtools, Inc. provides data for farmers, buyers, distributors, retailers, government agencies, financial firms, and other stakeholders to manage market volatility, increase profitability and reduce waste of natural, human and food resources.