Consumers are increasingly demanding more fresh food products

82% of supply chain and merchandising executives from top grocery retailers in North America rated fresh products as very important as today’s consumers are increasingly demanding more fresh food products. Research done between December 2017 and March 2018 - Growing and Sustaining Competitive Advantage in Grocery Retail, also highlighted that spoilage is a large, margin-impacting challenge and, if unaddressed, will only get worse as the importance of fresh products increases.