Steep drop in price as cauliflower demand slows
Retail cauliflower sales have slowed compared to early in the pandemic, though sales continue to post double-digit year-over-year growth.
In the latest scan data from IRI, retail cauliflower dollars are up more than 15% in the week ending July 12.
The decrease in demand has F.O.B. prices down sharply over the past few weeks, says David Wilson, vice president of sales for Agtools Inc.