Steep drop in price as cauliflower demand slows

Retail cauliflower sales have slowed compared to early in the pandemic, though sales continue to post double-digit year-over-year growth.

In the latest scan data from IRI, retail cauliflower dollars are up more than 15% in the week ending July 12.

The decrease in demand has F.O.B. prices down sharply over the past few weeks, says David Wilson, vice president of sales for Agtools Inc.

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