2023- #Supermarket continues to be the primary store for the greatest share of #shoppers (38%), the gap between Supermarket and #Mass has narrowed to its lowest margin to date, with Mass at a 33% share. The Club channel has maintained its 9% share of shoppers as a primary channel, with no change over the last year. 5% percent of shoppers consider #Online as their primary channel, which is a slight reduction from the #COVID-19 period, where the comparable figure was 6%. Overall, the competition between Supermarket and Mass channels continues to heat up as the latter builds on momentum gained during the pandemic.
Source: FMI
