2023- super market continues to be the primary store for the greatest share of shoppers (38%), gap between supermarket and Mass has narrowed to its lowest margin to date, with Mass at a 33% share.
The Club channel has maintained its 9% share of shoppers as a primary channel, with no change over the last year.
5% of shoppers consider online as their primary channel, which is a slight reduction from the COVID-19 period, where the comparable figure was 6%. Overall, the competition between Supermarket and Mass channels continues to heat up as the latter builds on momentum gained during the pandemic.
Source: FMI
