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Where do We Get Our Fruits and Vegetables?

2023- super market continues to be the primary store for the greatest share of shoppers (38%), gap between supermarket and Mass has narrowed to its lowest margin to date, with Mass at a 33% share.

The Club channel has maintained its 9% share of shoppers as a primary channel, with no change over the last year.

5% of shoppers consider online as their primary channel, which is a slight reduction from the COVID-19 period, where the comparable figure was 6%. Overall, the competition between Supermarket and Mass channels continues to heat up as the latter builds on momentum gained during the pandemic.

Source: FMI



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